In early January, the Federal Trade Commission busted a major robocall scam in Florida that had been going on since 2012. The scammers were violating the “do not call” list and posing as Internal Revenue Service (IRS) agents, demanding that taxpayers either make immediate payments or risk jail and deportation. Over seventy arrests were made and more than 750 people were detained in this ongoing investigation. Just this week, a new "Can you hear me now?" robocall scam has made national headlines. Voice broadcasting is a great way to communicate with your group, but here are some key principles to remember.
Robocalls are phone calls or texts that have prerecorded messages. The number of robocalls has increased over the years as technology has made it easier for robocallers to make calls from anywhere in the world while hiding their identification. The FTC has strict guidelines on robocalling and uses many tools to investigate robocallers.
There is a right and a wrong way to handle automated calling and texting services. There are steps you can take to ensure that your messages are furthering the mission of your company and providing a valuable service to the people you are trying to reach. Here are three principles you should always follow when sending automated messages:
There has been heated debate among the public regarding robocalls with most people viewing them as a nuisance. If you were to Google the subject, you will find dozens of links complaining about the practice and offering suggestions for how to stop robocalls. This is due in large part to individuals and companies who use this technology to take advantage of people.
The case in Florida is noteworthy because those individuals violated people’s rights and broke the law. But this is not the case with all automated calling services – robocalls don’t have to be something that people hate and dread.
The purpose statement for our company is, “We work to connect people with the information they want.” We are even partnering with leading robocall blocking services to ensure our customers use our services to the highest standards. Automated messaging services, or “robocalls”, can help you reach more people, and when used thoughtfully, they allow you to connect with them in a more meaningful way.
Not following these basic principles can create risk for your company, and in some cases, even lead to costly fines and legal expenses.
As always, if you aren’t sure about whether your broadcasts comply with our Responsible Use Policy, simply ask us to review it and we’ll help you out.