Ron Kinkade
Company culture is, arguably, one of the most important aspects of a job. At a fundamental level, it shapes your work environment and gives you a sense of belonging and family. But company culture is much more than just how the employees interact. It also has a direct impact on the customer experience and is often the reason why customers stay with one company rather than switching to another.
What is Company Culture?
You could say that company culture is the personality of the company. It includes the company mission, value, ethics, expectations, and vision, and defines the way teams operate in any given situation, both internally (as a team) and externally (in customer service).
Why Company Culture Matters
In today’s world, jobs aren’t just a paycheck. Not even a big salary will keep an employee at a job they don’t enjoy. In the quest for top talent, most employers recognize this, but it’s not just about perception.
According to the Gallup report on the State of the American Workplace, to capture a more significant share of the market, employers must first win the hearts and minds of their employees.
We spend thirty percent of our lives working in a professional environment. Employees who fit in with the company culture are likely to be happier and more productive. They’ll also tend to stay at the company longer when they feel like they fit.
For the customer, a strong company culture means they can count on consistency, both in support and service in general. When a company’s culture is strong, every business activity ties back into the mission and vision, lending confidence when it comes time to choose a provider.
How to Learn About a Company’s Culture
To find out more about a company’s culture, check its website, and most especially the “About” page. This will give you some idea of what they’re all about.
If you are interested in applying for a position to work there, take it one step further and check third-party sites like Glassdoor, G2, or Business Insider.
Also, during your interview, ask questions about things that are important to you-like teamwork, scheduling, meetings, education, philanthropy, or whatever you feel strongly about. Choosing a company that aligns with your values is a key driver of job satisfaction.
How Businesses can Strengthen Company Culture
Some of the ways that companies can strengthen their company culture include:
- Provide employees with opportunities for continued learning
- Offer a flexible work environment
- Find opportunities to make work more fun
- Live and breathe the purpose, values, and mission of the company
Call-Em-All and Company Culture
We launched Call-Em-All with a single idea in mind. What's right for our team, our customers, and our community is also what’s right for the business. To us, it’s about community, both internally and in the world around us. We stand behind our people, our neighbors, our technology, and our customers to deliver a service that you can feel good about.
Our purpose is to make a positive impact on those around us, and this principle is at the core of everything we do. Our values are compassion, authenticity, and shared excellence, meaning that all of our efforts stem from a genuine caring and desire to be the best we can be.
If you are interested in being a part of our team or finding out more about what we do, we’d love to hear from you! Reach out today. It all starts with a smile.