The creation of short message service (SMS) in the early 1990s marked a crucial moment in mobile communication. SMS was a revolutionary concept. It let users send concise text messages between mobile devices, which allowed people to stay connected at all times - something that had never been done before. Its simplicity and ease of use led to widespread adoption, and it’s still most people’s...
Spam SMS is a common issue that can hinder effective customer engagement and negatively impact your brand reputation. To protect consumers’ rights, a new government regulation was recently created to...
Rich Communication Services (RCS) is transforming how businesses connect with customers, bringing interactivity and multimedia content into standard messaging. This evolution from SMS opens up a...
Vaccinations are important, but with the busy schedules many people keep these days, it's easy to forget to schedule an appointment before the sick season arrives. This is where a vaccination...
Since the early days of mobile messaging, providers have continually expanded and improved texting features to enhance communication. First, there was the Short Message Service (SMS) standard, which...
Rich Communication Services (RCS) is the latest and most sophisticated medium for modern text marketing campaigns. It allows you to send branded messages, carousels, buttons, high-resolution photos...
Rich Communication Services (RCS) is the next leap forward in texting technology, and it’s on the path to becoming the mobile messaging standard. Up until now, we’ve used formats like Short Messaging...
It’s hardly a secret that text messaging reigns as the preferred form of communication around the world. In fact, 91% of consumers say they’d like to engage with businesses via text, while 90% of...
They say a picture's worth a thousand words — and when that picture is delivered to customers via Multimedia Messaging Service (MMS), it may also be worth thousands of dollars of sales.
Once a year, shoppers across the nation get ready for an epic day of discounts, deals, and doorbusters. Black Friday is America’s biggest, busiest buying event, and in 2023, people spent nearly $10...
