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Messages that Matter

Email vs Text: Which is More Effective?

Communication has come a long way from the days of carrier pigeons and smoke signals. In the modern age, the battle for effective communication is fought between two digital titans: email and text messaging. Both have evolved as indispensable tools...

texting vs. calling which method is more effective

Texting vs. Calling: Which Method Is More Effective?

Communicating with your contacts might seem relatively simple. But how do you know if you’re using the right messaging method? Whether you’re a...

how to measure and improve your delivery rate

How to Measure and Improve Your SMS Delivery Rate

Businesses and organizations constantly seek innovative ways to reach and engage with their audience. SMS messaging has emerged as a powerful way to...

how to simplify seasonal hiring with sms

How to Simplify Seasonal Staffing with SMS

As the seasons change, so do the staffing needs of many businesses. Whether it's the holiday rush, summer vacations, or harvest time, seasonal hiring...

How to Gauge Success: 6 SMS KPIs

Whether you're a business, nonprofit organization, educational institution, or any other entity, reaching your target audience via SMS can be a...

sms response rate

SMS Response Rate: Why It’s Important and How to Improve It

Mass texting services have emerged as a powerful tool for reaching large audiences quickly and conveniently. However, the ultimate effectiveness of a...

sms analytics

Harnessing the Power of SMS Analytics and Reporting

While sending out mass messages is the first step to an effective business communication strategy, monitoring and analyzing your SMS analytics...

the word spam being cut in half

2023 Spam Text Statistics: Are Spam Texts on the Rise?

Does it ever feel like text spammers are getting better at their jobs? That's because they are.Text message spam is increasing across the United...

How to Send Mass Text Messages to Customers

In today's fast-paced world, effective communication with your customers is vital, and mass texting is a powerful tool that allows you to reach a...

how to identify a fake text message

How to Identify a Fake Text Message in 7 Steps

According to the Federal Trade Commission (FTC), consumer losses from text scams reached an all-time high in 2022. The FTC reports that US consumers...